Praise for 'Healthy Money'

"For far too long, banks have clung to the status quo—rebranding rigid products, digitizing at the edges, and keeping the balance sheet as their North Star. Enter “Healthy Money,” a bold wake-up call for bankers ready to truly shake up financial services. Campbell urges the industry to break the mould: put customers’ real lives at the heart of banking and harness technology to deliver genuine, lasting value.

This isn’t just theory. Campbell crafts a dynamic, customer-first framework that empowers people with the products and support they need to build robust financial health. The vision is both radical and practical—proving banks can transform, thrive, and profit by championing their customers' well-being. Here’s hoping leaders worldwide seize this moment and run with it."

“From my perspective, Healthy Money is a timely piece of work that addresses the most critical challenges and opportunities facing the banking industry today.

What sets this book apart is its honesty and depth of insight. Rather than simply discussing "digital transformation" as a buzzword, there is a compelling and actionable blueprint for the industry to move beyond its deeply entrenched, self-limiting institutional myths. 

The central thesis on the three mutually reinforcing transformations—customer, architecture, and leadership—is spot on. As someone who has lived through the complexities of both building a new digital bank and helping incumbents modernize, I can attest that these three pillars are inextricably linked.

This book is a must-read for any executive, board member or strategist looking to win in the future and not water-down like the rest.” 

"The first step in any transformation is setting a direction that truly inspires. Too often, banks have struggled to define a purpose beyond profit, limiting themselves to incremental tweaks of outdated models. As a result, most transformations fall short of meaningful impact.

Campbell challenges this mindset. He reminds us that no one wakes up thinking, “Today’s a great day to do some banking.” Banks that want to thrive must reimagine their role—starting with a deep understanding of customers’ financial lives and building services from that perspective back.

This is the heart of Healthy Money—a clear, practical, and long-overdue guide to a powerful idea that the industry has largely overlooked. 

"In a rapidly evolving digital economy, where emerging technologies redefine every facet of finance, Healthy Money is the indispensable guide for leaders seeking clarity, strategy, and sustainable impact. This book empowers readers to harness innovation not just to keep pace, but to lead—maximising organisational potential while staying laser-focused on meeting the ever-evolving needs of the modern customer. Insightful, practical, and future-ready, Healthy Money is a must-read for anyone serious about transforming financial services for the better." 

“Banks fall into two groups, those who know, and those who don’t know that the industry is

facing multiple extinction level threats for current consumer banking business models.  Either

group would benefit hugely from reading this excellent book which sets out the challenges,

but more importantly a roadmap for solutions in a very clear and readable manner”

"The world's leading banks have truly embraced digital transformation; not simply as a means to digitise banking, but rather as a way to digitally empower their customers' financial lives. 

This simple but profound distinction is at the heart of "Healthy Money" - the idea that this true north can unlock profound change in what the organisation does and how it operates. It’s a critical re-awakening of competitive relevance to incumbent banks - who are challenged everyday by global technology players of different kinds looking to seize their customers’ attention and engagement. 

“Healthy Money” is a unique guidebook into what it really takes to make digital transformation a source of commercial, and societal, reawakening for incumbent banks.” 

“Banks won’t evolve by crawling faster. Healthy Money is a call to grow wings. Campbell doesn’t just critique—he rebuilds. With precision and quiet urgency, he challenges us to become what our customers have always hoped we could be. Every serious banking leader should read this—twice.” 

"If you were to build a bank from scratch to help people live healthy financial lives, what would it look like? How would you do it? How would it be different from today's incumbents? How would you design its technology stack? Its product set? Its financial accounts? Its operating model? Its customer engagement model? Its value proposition to customers, employees, and society at large? 

And if you are currently leading a bank, how would you transition to such a new bank? How would you’re focus have to change? What steps, in what sequence, would you need to take? 

In Healthy Money, the answers you'll find to all these questions and more add up to an ambitious and practical manifesto for reclaiming the centre stage that banks are losing to digital challengers and Big Tech." 

"In Healthy Money, Campbell delivers a compelling blueprint for rebuilding banking around what truly matters—helping customers lead financially healthy lives. This is not another guide to digitizing the status quo. It’s a call to redesign the system itself: grounded in evolving customer needs, powered by modern architecture, and led by a new kind of leadership—curious, purpose-driven, and culturally aligned to serve."

'Healthy Money' is a timely and visionary manifesto for change—combining what truly matters in customer and societal banking with the transformative potential of emerging technology. It dares us to go beyond the early disruption sparked by challenger banks and imagine a financial system that is radically inclusive, sustainable, and fit for the future. This is not just a call to action—it’s a bold blueprint for building a fairer financial world for all.”